University of Wisconsin–Madison

Archive: Week in Review – March 2, 2015

At the Top

Did you see the television advertisements on The Oscars last week? UW Health recently launched a new website and patient-targeted marketing campaign to promote Minimally Invasive Surgery throughout the institution. Departments involved in the campaign include Surgery, Urology, Neurosurgery, Orthopedics, and Obstetrics and Gynecology. Christine Schmieden, senior public affairs specialists with the Department of Surgery, has been integral in developing and launching this program alongside UW Health Communications. Keely Jeppson has been hired to assist with the campaign, directing patients and referring physicians to our specialists. Visit the new MIS website and visit YouTube to view the first and second of the new MIS commercials.


Jake Greenberg, MD, EdM, has been named managing editor for the weekly surgical curriculum for Scientific American Surgery (previously ACS principles and practices of surgery). In this role Dr. Greenberg will design the yearly curriculum and create weekly questions for an educational resource used by 92% of U.S. training programs, reaching a weekly audience of 8,400 residents, faculty and program coordinators.


David Schneider, MD, MS, received a $25,000 grant from the UW Carbone Cancer Center Cancer Control Scientific Program to support his pilot proposal “Improving Treatment of Indeterminate Thyroid Nodules.” This money will allow Dr. Schneider to expand his project to include Marshfield.

Gretchen Schwarze, MD, was featured in the January 2015 issue of Vascular Specialist, the Official Newsletter of the Society of Vascular Surgery, for her work developing a shared decision-making model which focuses on how patients view surgical outcomes. The article, titled “Re-Designing informed consent for the 21st century,” reports on the new communication tool being used to assist older adults facing difficult surgical decisions. Funded with an award from the National Institute on Agings’s GEMSSTAR program and a Jahnigen Award, Dr. Schwarze reports that “the eight surgeons we have taught to use our framework have done really well.”


The University of Wisconsin Hospital and Clinics Bariatric Surgery Program was recently designated an Aetna Institute of Quality, a two-year designation bestowed on facilities that show excellence in care and a commitment to continuous improvement. Congratulations goes out for yet another achievement to our bariatric surgeons — Mike Garren, MD, Luke Funk, MD, and Jake Greenberg, MD, EdM — and the program’s talented and committed team.